The brands that got into 🔍 Google early stayed there for years. Now, the same window is open in AI search.
First mover advantage in AI search is still available. Find out where you stand before it closes.
Search has already changed. The opportunity is still wide open.
Two in three Google searches now end without anyone clicking through to a website. Half of B2B buyers start in an AI chatbot, not Google. And when they ask, the answer comes from what everyone else has published about you.
The numbers that define
AI search today
Real-time visibility across ChatGPT, Perplexity, Gemini and Google AI Overviews.
AI doesn't read your website the way Google did.
When someone asks ChatGPT which brand to choose, the answer is built from what third parties have published about you — not from your website.
Your content is a footnote
Your website, blog, and press releases contribute just 5–10% of what AI reads about you.
One brand owns each category
In almost every market, a single name dominates AI answers. Below it, citations drop off sharply.
The window is still open — but closing fast
AI models form their view of every category from coverage that exists today. Brands not in that corpus are being written out while they wait. Most haven't moved yet.
You can't buy your way in
Unlike Google, paid media has zero influence on AI answers.
Paid accounts for 0.3%
Sponsored content is almost entirely ignored by AI citation engines.
The same proof ✨ wins the machine and the buyer.
When AI assembles its answer and when a buyer does their research, both reach for identical things: credible, third-party proof.
Book your audit callThree things determine your AI visibility.
Our audit covers the exact inputs that AI engines use when deciding whether to include your brand in the answer.
How much credible third-party coverage exists for your brand.
Earned coverage is the single most predictive input for citation share in AI. We assess the publications AI engines actually trust — and whether your brand appears in them.
- ✓ Tier-1 editorial mentions
- ✓ Industry round-up inclusion
- ✓ Review platform presence (G2, Reddit, etc.)
- ✓ Share of voice vs competitors
Where you appear in AI answers across all major platforms.
We test actual queries in ChatGPT, Claude, Google AI Overviews and Perplexity to see where your brand is cited, who is ahead of you, and why.
- ✓ Position tracking across 4 AI platforms
- ✓ Competitor gap analysis
- ✓ Category query coverage
- ✓ Sentiment per platform
Whether your content gives engines the signals to include you consistently.
Your site, category content, and earned links all contribute signals. We assess whether what you control is working in your favour.
- ✓ Domain authority signals
- ✓ Category topic coverage depth
- ✓ Earned link profile quality
- ✓ Structured data
- ✓Entity signals
Get your free
GEO audit.
Honest assessment of where you stand in AI search today. Most audits complete within a few working days.
Frequently
asked questions
Everything you need to know about the GEO audit.
What is a GEO audit?
I already rank well on Google. Does that carry over?
Can’t I just publish more content?
How long does the audit take?
Can you help us act on what you find?
Those that moved first in the early days of Google stayed at the top for years.
This is that moment for AI search.
The engines are forming their view of every category right now.